Reliable Heat for Portage's Long, Cold Winters.
With roughly 7,340 heating degree days a year and winter lows averaging 10°F, Portage homes need heat that works the moment you flip a switch. Find the right gas fireplace or insert and get matched with a trusted local dealer.
Every Project Starts From One of These Five Situations
Steady warmth without the wood-splitting.
Portage sits along the Wisconsin River in Columbia County at about 811 feet elevation, with a heating season nearly as long and demanding as Madison's, roughly 35 miles south. Average winter lows hover around 10°F, and the area logs about 7,340 heating degree days a year—furnaces here run hard from October into April. A gas fireplace or insert gives Portage homeowners a supplemental heat source that fires up instantly on the coldest mornings, without the daily chore of splitting oak or maple.
Wisconsin Power & Light Co (Alliant Energy) is the electric provider throughout Portage and also delivers natural gas to most in-town addresses; homes out in the townships of rural Columbia County more commonly run on a propane tank instead. Either fuel path works for a modern direct-vent fireplace or insert—the difference just changes what a local installer runs to the appliance. For a city with no air quality restrictions on solid-fuel burning, the appeal of gas here isn't about smoke rules; it's about convenience and zone heat that takes pressure off the furnace during Portage's coldest stretches.

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Frequently Asked Questions
How much does a gas fireplace installation cost in Portage?
Most gas fireplace and insert installations in Portage run between roughly $3,800 and $9,500, depending on the unit, the venting path, and whether new gas line work is required. A direct-vent insert dropped into an existing masonry fireplace with a gas line already nearby lands on the lower end. A full built-in gas fireplace for new construction or a remodel—with framing, direct-vent piping through an exterior wall, and a fresh gas or propane line run—sits toward the higher end. A local retailer will give you a firm number after seeing your chimney or wall layout in person.
Can I convert my existing wood fireplace to gas?
Yes, and it's a common project in Portage's older housing stock, where many homes near the downtown historic district still have original masonry fireplaces built for oak or maple cordwood. A gas insert typically drops into that existing firebox and vents through a stainless liner run up the same chimney, which keeps the cost down compared to building new venting. Expect somewhere around $4,000 to $8,500 depending on the insert and whether the home already has a nearby gas line or needs one extended from the meter.
Do I need natural gas to install a gas fireplace, or can I use propane?
Either fuel works. Wisconsin Power & Light Co (Alliant Energy) runs natural gas service to most addresses within Portage city limits, so if your home already has gas heat or a gas range, adding a fireplace is usually a straightforward tap-in. Outside city limits, in the surrounding Columbia County townships, propane tanks are the more typical setup. Nearly every direct-vent gas fireplace on the market can be configured for either fuel—your installer just sets the correct orifice and regulator for whichever line you're running.
Will my gas fireplace work during a power outage?
Most will, with the right ignition system. Units with intermittent pilot ignition (IPI) run on a set of AA batteries tucked inside the unit, which take over automatically the moment power drops—the fireplace lights on demand just like normal. Valor fireplaces skip batteries entirely: their pilot generates its own electricity through a thermocouple, so the unit never depends on a battery you might forget to replace. That matters in Portage, where ice storms along the Wisconsin River valley have knocked out power for a day or more in past winters. Compare that to running electric space heaters at Wisconsin Power & Light's residential rate of about 16.9 cents per kWh—a gas fireplace with battery or self-powered ignition is often the more dependable backup option.
What's the difference between a gas fireplace, gas insert, and gas stove?
A gas fireplace is a fully built-in unit framed into a wall, typically chosen for new construction or a remodel. A gas insert is sized to slide into an existing masonry firebox, sealing it up and venting through the existing chimney with a liner—the common choice for Portage's older homes with original wood fireplaces. A gas stove is a freestanding cast-iron or steel unit that sits on the floor on its own hearth pad, similar in footprint to a wood stove but running on gas. Homeowners upgrading an existing fireplace almost always land on an insert; new rooms or additions are better suited to a built-in unit or freestanding stove.
Do I need a permit to install a gas fireplace in Portage?
Generally yes. New gas fireplace and insert installations typically require both a building permit and a gas line permit through the City of Portage Building Inspection Department, or through Columbia County if you're outside city limits. The gas line portion has to be run by a licensed gas-fitter, which is one reason it's worth working with an established local hearth dealer—they coordinate the gas work, venting, and inspection sign-off together instead of leaving you to juggle separate trades yourself.
What's the difference between vented and vent-free gas fireplaces?
Vented gas fireplaces, whether direct-vent or B-vent, pull combustion air from outside and exhaust the byproducts back outside through sealed venting. Vent-free units burn directly into the room with no external vent, which makes them more efficient on paper but releases some water vapor and trace combustion gases into the living space. Vent-free fireplaces are legal in Wisconsin but come with strict room-size and ventilation requirements that a local dealer can walk you through. For Portage's long, sealed-up winters, direct-vent units are the far more common choice—they put out real heat without any tradeoff on indoor air quality in a house that's shut tight against the cold for months at a time.
How often should my gas fireplace be serviced?
Plan on an annual inspection, ideally in late summer or early fall before the heating season starts in earnest. A certified technician checks the burner, pilot assembly, venting, and gas connections, and cleans the glass and interior. It's a lighter lift than sweeping a wood chimney, but skipping it lets soot and spider webs build up in the burner ports, which can affect the flame pattern. Local gas appliance technicians in the Portage-Columbia County area typically charge somewhere around $150 to $225 for this service.
Gas vs. wood—which is right for my home?
Portage sits in oak, maple, birch, and aspen country, and plenty of homes here still burn wood for its lower fuel cost and the fact that it works with no electricity during an outage. Gas trades that self-sufficiency for instant on-off convenience, no ash or bark mess, and heat output that doesn't drop off as coals burn down. With roughly 7,340 heating degree days a year, many Portage homeowners run both: wood in a den or basement for backup and ambiance, gas in the main living space for daily, no-hassle heat on a five-month winter.
Can I put a TV above my fireplace?
Yes—with an asterisk. Fireplaces are hot and TVs don't like heat. Either put a mantel between them to deflect rising warmth, or choose a fireplace with heat-management technology that creates a cool zone on the wall above—the wall stays around 125 degrees, barely warm, while the room still gets full heat. If you like clean lines and don't want a mantel, heat management is the answer.
Is my gas fireplace wasting gas?
If it was installed more than 15 years ago, probably. Older gas fireplaces keep a standing pilot light burning all the time, and that little flame can cost a couple hundred dollars a year. Newer models use pilot-on-demand ignition—the pilot lights only when you use the fireplace and goes out when you turn it off.
Does a fireplace add value to my home?
On average, a fireplace adds back to the home about the same amount you spent installing it. Add the monthly savings from heating the rooms you actually use instead of the whole house—often hundreds of dollars a year—and the value case is strong before you even count what a fire does for how your family uses the room.
Can I install a fireplace myself?
If you're putting a fire in your house on purpose, it's best to work with an expert. Unless you're genuinely experienced in framing, gas line, vent pipe, and the national code on clearances to combustibles, have a professional do it—and ideally the same company that sells you the fireplace, so warranty, service, and liability all live under one roof.
Nearby Dealers
Hearth shops serving Portage and the surrounding area. Every listing shows whether it is a WhyFire partner, a dealer we have verified as authorized for the brands we recommend, or a local business carrying hearth products. No manufacturer pays for placement. How we verify dealers →
Shields Fireside Hearth & Home Of Baraboo
Dischler Heating – Cooling & Fireplaces, Inc.
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