Add real warmth and ambiance—no chimney required.
Zone heat and everyday ambiance for St. Croix County homes, powered by the City of New Richmond's own low-cost electric utility. Find the right unit and connect with a trusted local dealer.
Every Project Starts From One of These Five Situations
Reliable warmth that doesn't compete with your furnace.
New Richmond sits in St. Croix County near the Minnesota border, in climate zone 6A with a long, hard winter heating season and average winter lows around 2°F—a heating load in the same range as Fargo, ND. That kind of cold means the furnace is doing the heavy lifting all winter, and most homeowners here aren't looking for a fireplace to replace it. What they want is a zone-heat option for the room they actually live in, or a clean, no-mess focal point that doesn't require a flue through the roof.
Electric fireplaces fit that role well. There's no chimney, no gas line, and in most cases no combustion byproducts to vent at all—which makes them a straightforward retrofit for basements, additions, or rooms where running a gas line isn't practical. New Richmond residents also get their electricity through the City of New Richmond's own municipal utility, with a residential rate of $0.116 per kWh—noticeably below the regional average—which keeps day-to-day operating costs for a supplemental electric heater modest even during a long St. Croix County winter.

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Frequently Asked Questions
How much does an electric fireplace installation cost in New Richmond?
Costs vary widely by unit type. A plug-in electric insert or freestanding electric stove that drops into an existing opening typically runs $500 to $1,500 installed, since it only needs a standard 120V outlet. A built-in wall unit or a full mantel package with a dedicated circuit, in-wall wiring, and finish carpentry runs higher—often $1,500 to $3,500 depending on the wall construction and whether an electrician needs to run new wiring from the panel. Local dealers will size the job after seeing your wall and electrical panel in person.
Will an electric fireplace actually heat my New Richmond home?
Not on its own, and any dealer being straight with you will say the same. At 2°F average winter lows and a winter heating season as long and demanding as this one, a typical 1,500-watt electric heating element (roughly 5,000 BTU) can comfortably supplement one room—a den, a finished basement, a bedroom over an unheated garage—but it isn't sized to carry a whole St. Croix County house through a January cold snap. Think of it as zone heat that lets you turn the furnace down in the room you're using, not a furnace replacement.
Do I need a permit to install an electric fireplace in New Richmond?
It depends on the install. A plug-in unit that uses an existing outlet generally doesn't require a permit. A built-in electric fireplace that needs a new dedicated circuit, a wall opening cut, or work inside a finished wall typically does require an electrical permit through the City of New Richmond Building Inspection Department, since that work falls under the state electrical code. A licensed electrician or hearth dealer handling the install will usually pull that permit as part of the job.
What's the difference between an electric insert, a wall-mount unit, and a freestanding electric stove?
An electric insert is built to slot into an existing masonry fireplace opening or a factory-built zero-clearance firebox, giving an old wood-burning fireplace new life without touching the chimney. A wall-mount unit hangs flush or recessed into a wall like a flat-screen TV, popular in newer New Richmond builds and basement remodels where floor space is tight. A freestanding electric stove sits on the floor like a traditional wood stove and can go almost anywhere with an outlet nearby. For homes with an existing fireplace opening, an insert is usually the simplest retrofit; for new walls or basements, wall-mount or freestanding units give more placement flexibility.
Will my electric fireplace still work during a power outage?
No—electric fireplaces need grid power to run the heating element, fan, and flame effect, so they go dark along with everything else in an outage. That's worth planning around in this part of Wisconsin, where ice storms and heavy snow loads can knock out power for hours at a stretch during the coldest months. If backup heat during an outage is a priority, some New Richmond homeowners pair an electric fireplace for everyday zone heat with a standby generator, or look at a gas option for the room that needs to stay warm no matter what.
What does it actually cost to run an electric fireplace here?
Less than most people expect, especially with the City of New Richmond's municipal rate of $0.116 per kWh. A typical 1,500-watt heater running on high for 8 hours draws about 12 kWh, which works out to roughly $1.40 a day—noticeably cheaper than the same appliance would cost in many neighboring utility territories. Running the flame effect alone, without the heater engaged, draws only a fraction of that, so many owners use the ambiance year-round and save the heater setting for the coldest stretches.
Should I get an electric fireplace or a gas fireplace instead?
Both are common choices in New Richmond, and they solve different problems. Gas fireplaces put out real heat—enough to noticeably warm a room even on a sub-zero St. Croix County night—and many models keep working during a power outage with a battery-backed ignition. Electric fireplaces cost far less to install, need no gas line or venting, and give you flexibility to add ambiance almost anywhere in the house. If you want genuine supplemental heat for a room you use daily, gas is usually the stronger performer; if you want a low-cost, low-hassle focal point with modest zone heat, electric is the easier install.
Are there rebates available for electric fireplaces in New Richmond?
Electric fireplaces themselves aren't typically eligible for Wisconsin's Focus on Energy incentive programs, since they're not classified as a whole-home heating upgrade, but it's worth checking with Focus on Energy directly if you're bundling the purchase with other electrical or insulation work on the same project. The City of New Richmond, as your municipal electric provider, is also a good first call—municipal utilities sometimes run their own seasonal efficiency programs that aren't widely advertised.
How much maintenance does an electric fireplace need?
Very little compared to wood or gas. There's no chimney to sweep, no gas lines to inspect, and no combustion byproducts to vent. Routine care is mostly dusting the heating element and vents so airflow stays clear, occasionally cleaning the glass front, and replacing the LED light components if the flame effect dims after years of use—most units are rated for 10,000+ hours of LED life. Because there's no open flame or fuel storage, electric units also skip the annual safety inspections that wood and gas systems need.
Do electric fireplaces actually produce heat?
Yes—most put out around 4,800–5,000 BTUs from a standard outlet, which comfortably warms a bedroom, office, or den as a comfort-zone heater. What they won't do is carry a whole house the way wood, gas, or pellet can. Think of electric as ambiance-first with honest supplemental heat: flames on with no heat in July, flames plus warmth in January.
Can I put a TV above my fireplace?
Yes—with an asterisk. Fireplaces are hot and TVs don't like heat. Either put a mantel between them to deflect rising warmth, or choose a fireplace with heat-management technology that creates a cool zone on the wall above—the wall stays around 125 degrees, barely warm, while the room still gets full heat. If you like clean lines and don't want a mantel, heat management is the answer.
How much should I budget for a fireplace?
For an average home—covering the fireplace, the vent pipe, and basic installation—a budget between $3,900 and $5,500 gives you a lot of options across wood, gas, and pellet. By the time you add finish work, gas line, and electrical, the average complete installation lands between $5,000 and $12,000 all-in. In a remodel or new build, a good rule is to put about 2.5% of the total project cost toward the fireplace.
What is an in-home preview and do I need one?
It's a visit where a hearth professional measures your space, confirms the model you picked actually works in your home, and walks the specs—framing, gas line, venting, finish work—before anything is ordered. Some details you just can't know until you see the house. Never make a down payment without one; it's the single most-skipped step that burns buyers.
Nearby Dealers
Hearth shops serving New Richmond and the surrounding area. Every listing shows whether it is a WhyFire partner, a dealer we have verified as authorized for the brands we recommend, or a local business carrying hearth products. No manufacturer pays for placement. How we verify dealers →
Comfort By Design- Osceola
Scotts Heating And Ac
The Chimney Pro’s Mn
Electric Service in New Richmond
An electric fireplace's heater draws about 1,500 watts—pennies per hour at local rates.
City Of New Richmond
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