Warm up St. Francis winters at the flip of a switch.
With winter lows averaging 17°F and a long, demanding heating season, St. Francis homes need heat that works on demand. Find the right gas fireplace or insert and get matched with a trusted local dealer.
Every Project Starts From One of These Five Situations
Reliable heat for a Lake Michigan winter.
St. Francis sits on Lake Michigan's shore just south of Milwaukee's Bay View neighborhood, and the lake effect adds its own bite to an already cold climate—this is Zone 6A, with a long, demanding heating season and winter lows that average 17°F. Homes here tend to be tightly packed bungalows and post-war ranches on small lots, the kind of housing stock where a masonry fireplace already exists but rarely gets used because tending a wood fire on a small urban lot with no nearby cutting land just isn't practical. That's a big part of why gas has become the go-to upgrade for anyone who wants real supplemental heat and a fire they can actually rely on.
We Energies (Wisconsin Electric Power Co.) serves both electric and natural gas across Milwaukee County, and gas service reaches the overwhelming majority of homes in St. Francis—which means most gas fireplace projects here are straightforward hookups rather than propane workarounds. A direct-vent gas insert or built-in fireplace gives you instant heat at the flip of a switch, works during the ice storms that occasionally knock out power along the lakefront, and turns an old, drafty masonry fireplace into a unit that actually contributes to your heating bill instead of just looking nice.

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Frequently Asked Questions
How much does a gas fireplace installation cost in St. Francis?
Most gas fireplace and insert projects in the St. Francis area run somewhere between $3,500 and $9,000, with the low end covering a direct-vent insert installed into an existing masonry fireplace that already has gas service nearby, and the high end covering a new built-in unit in a remodel that requires framing, venting through an exterior wall, and a new gas line run from the meter. Because St. Francis lots are small and many homes are older bungalows, running gas line to an exterior-facing fireplace wall is usually simpler than in newer, larger homes—which tends to keep costs on the lower-to-middle end. A local dealer will give you a firm number after seeing your existing fireplace and gas meter location.
Can I convert my existing wood-burning fireplace to gas?
Yes, and it's one of the most common gas projects in a city like St. Francis, where a lot of the housing stock dates to the 1920s through the 1950s and still has the original masonry fireplace. A gas insert slides into that existing opening, uses a stainless liner run up your current chimney (or vents directly through the wall behind it), and turns a fireplace that was mostly decorative into a real heat source. Since wood cutting land isn't accessible from a dense Milwaukee suburb like St. Francis and most homeowners here weren't burning wood regularly anyway, this conversion is usually an easy call—you keep the look of the original hearth and gain heat you'll actually use all winter.
Do I need natural gas service, or is propane an option in St. Francis?
Natural gas from We Energies reaches nearly every home in St. Francis, so the vast majority of installations here run on natural gas rather than propane. If you already have a gas water heater, furnace, or range, adding a fireplace is typically a matter of tapping an existing line or running a short new branch. Propane is rarely needed in a city this size and this well served by utility gas—it tends to come up only for detached structures like a garage or lake cottage that sit off the main gas line.
Will my gas fireplace still work if the power goes out?
Most modern gas fireplaces will, as long as they use intermittent pilot ignition (IPI) with a battery backup—the fireplace lights on demand using AA batteries inside the unit when utility power drops. That matters in St. Francis, where lake-effect ice and wind can knock out power along the Milwaukee County shoreline for a few hours at a time in the dead of winter. Valor fireplaces take a different approach worth asking about: they generate their own electricity through the pilot's thermocouple, so there's no battery to remember to replace. Whichever system you choose, keep fresh batteries on hand if your unit uses them—it's the one maintenance item people forget until they actually need the fireplace during an outage.
What's the difference between a gas fireplace, gas insert, and gas stove?
A gas fireplace is a fully built-in unit framed into a wall—the right choice for new construction or a room without an existing hearth. A gas insert is built to slide into an existing masonry fireplace opening, which fits a lot of the older bungalow and Cape Cod-style homes around St. Francis. A gas stove is a freestanding cast-iron or steel unit that sits on the floor and vents through a wall or existing chimney, which works well in smaller rooms or additions where there's no fireplace opening at all. For most St. Francis homeowners with an existing hearth they want to actually use, an insert is the simplest and most cost-effective path.
Do I need a permit to install a gas fireplace in St. Francis?
Yes. The City of St. Francis Building Inspection Department requires a building permit for the fireplace installation and a separate gas permit for any new or modified gas line, consistent with the Wisconsin Uniform Dwelling Code that governs one- and two-family homes statewide. The gas line work has to be done by a licensed plumber or gas fitter, which is one reason it's worth using a hearth dealer who coordinates the gas hookup, venting, and inspection together rather than juggling separate trades yourself.
What's the difference between vented and vent-free gas fireplaces?
Vented (direct-vent) gas fireplaces pull combustion air from outside and exhaust it back outside through sealed venting—they're the standard choice and the one nearly every dealer in the Milwaukee area will recommend first. Vent-free units burn gas directly into the room without external venting; Wisconsin allows them under the state's adopted building code, but they come with strict room-size and ventilation requirements, and they're generally a poor fit for the smaller, tightly built rooms common in St. Francis's older housing stock. For a bungalow with modest square footage and a lake climate that already means tightly sealed homes, a direct-vent unit is almost always the safer and more comfortable choice.
How often should my gas fireplace be serviced?
Plan on an annual inspection, ideally before the heating season ramps up in October or November. A technician checks the burner, pilot assembly, venting, and gas connections, and cleans the glass and interior—a lighter job than wood chimney sweeping, but still important, especially in homes near Lake Michigan where humidity and salt air can accelerate corrosion on venting components over time. Most service providers in the Milwaukee area charge in the $150–$250 range for a standard annual visit.
Gas vs. electric fireplace—which makes more sense in St. Francis?
Wood and pellet heat are essentially off the table here—St. Francis is a dense Lake Michigan suburb with small lots, no nearby cutting land, and little demand for either, so the real choice for most homeowners is gas versus electric. Electric fireplaces are cheap to install (often $400–$1,500) and require no venting or gas line, but with We Energies' residential rate around 19 cents per kWh, running one as a real heat source gets expensive fast, and the heat output is modest. A direct-vent gas fireplace or insert costs more upfront but delivers genuine BTU output at a lower cost per hour of heat, and it holds up as an actual supplement to your furnace on the coldest nights. Electric units make sense for ambiance in a room that doesn't need extra heat; gas is the better call anywhere you want the fireplace to actually contribute to comfort.
Is my gas fireplace wasting gas?
If it was installed more than 15 years ago, probably. Older gas fireplaces keep a standing pilot light burning all the time, and that little flame can cost a couple hundred dollars a year. Newer models use pilot-on-demand ignition—the pilot lights only when you use the fireplace and goes out when you turn it off.
Why is a fireplace insert so efficient?
An insert does two things: it seals the chimney completely, so you stop losing air you already paid to heat, and it radiates warmth into the room through the firebox and glass. Most add a heat-exchange fan that pulls cool room air underneath, wraps it around the hot firebox, and pushes it back out warm. Your home is more efficient before you've even lit the first fire.
Can a fireplace actually lower my heating bill?
Yes—by creating a comfort zone. A furnace heats every square foot of the house just to warm the one room you're in; a gas fireplace on low burns roughly a sixth of the gas a typical furnace does. Set the furnace around 55–60 degrees as a baseline, then heat the rooms your family actually uses. Families who heat this way commonly save $20–$60 a month.
Can I install a fireplace myself?
If you're putting a fire in your house on purpose, it's best to work with an expert. Unless you're genuinely experienced in framing, gas line, vent pipe, and the national code on clearances to combustibles, have a professional do it—and ideally the same company that sells you the fireplace, so warranty, service, and liability all live under one roof.
Nearby Dealers
Hearth shops serving St. Francis and the surrounding area. Every listing shows whether it is a WhyFire partner, a dealer we have verified as authorized for the brands we recommend, or a local business carrying hearth products. No manufacturer pays for placement. How we verify dealers →
Stonecraft Studios
Chimney Doctors
Alaskan Fireplace Co
David J. Frank Landscape Contracting, Inc.
Bbq Grills Of Wisconsin
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