Warm, Reliable Heat for New London's Long Winters.
With a long, demanding winter heating season and winter lows averaging 8°F where the Wolf and Embarrass Rivers meet, New London homes need dependable heat. Find the right gas fireplace or insert and connect with a trusted local dealer.
Every Project Starts From One of These Five Situations
Gas heat built for Waupaca County winters.
New London sits at the confluence of the Wolf and Embarrass Rivers in central Wisconsin, and its winters are no joke—with a winter heating load noticeably higher than Madison's, this small city runs colder over the course of a season, and single-digit overnight lows are routine from December through February. Older homes near downtown were often built with masonry fireplaces meant for wood, but new wood-burning installs have become uncommon here in recent years, and most local hearth dealers have shifted their focus almost entirely to gas and electric units.
That shift makes gas the practical backbone of hearth heating in New London today. In-town neighborhoods generally have access to piped natural gas, while homes further out in Waupaca County township land—where gas mains don't reach—typically run on propane delivered and stored in a tank. Electric service in New London is split between Wisconsin Electric Power Co. (We Energies) and the city's own New London Electric & Water Utility, with rates that can run from roughly 12.3 cents to 19.2 cents per kWh depending on which provider serves your address—a gap worth knowing if you're weighing gas against an electric unit for supplemental heat. Either way, a properly sized gas fireplace delivers instant, consistent warmth, works as zone heat alongside a furnace on the coldest nights, and with the right ignition system can keep running when a winter storm knocks out power.

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Frequently Asked Questions
How much does a gas fireplace installation cost in New London?
Most gas fireplace installations in New London run between roughly $4,000 and $9,500, depending on the unit, the venting path, and whether new gas or propane line work is required. A direct-vent insert going into an existing masonry fireplace with gas already run to that wall sits at the lower end. New construction, remodels, or homes that need a new propane tank set and buried line typically land at the higher end. A local dealer will give you a firm number after seeing the space in person.
Can I convert an old wood fireplace to gas?
Yes, and it's one of the more common upgrade projects in New London's older housing stock, much of which was built with masonry wood fireplaces decades ago. Since new wood stove and insert installs have become rare here—most dealers no longer stock them—homeowners with an existing masonry firebox typically have a gas insert installed instead, using a stainless liner run through the original chimney. This keeps the look of the fireplace while eliminating the wood handling and the chimney maintenance that comes with it.
Should I plan on natural gas or propane for my fireplace?
It depends on where in New London you live. Homes closer to downtown and the older platted neighborhoods generally have access to piped natural gas service. Properties further out toward the township line or in unincorporated Waupaca County, where gas mains haven't been extended, typically rely on propane delivered and stored in an above- or below-ground tank. Most gas fireplace models can be configured for either fuel with the correct orifice and regulator, so the fuel type mainly affects your ongoing operating cost rather than which unit you can choose.
Will my gas fireplace still work if the power goes out?
Most modern gas fireplaces will, which matters in a place like New London where winter storms can take down power lines for a day or more. Units with standing pilot or IPI (intermittent pilot ignition) systems typically include a battery backup that keeps the fireplace lighting on demand even with no electricity—just make sure the batteries are fresh going into heating season. Valor units go a step further: their pilot assembly generates its own electricity through a thermocouple, so there's no battery to maintain at all. Ask your local dealer about the ignition system on any model you're considering.
What's the difference between a gas fireplace, insert, and stove?
A gas fireplace is a built-in unit framed into a wall, typically used in new construction or a remodel. A gas insert is sized to slide into an existing masonry firebox, sealing it up and venting through the existing chimney with a liner—this is the common choice for New London's older homes with original wood fireplaces. A gas stove is a freestanding cabinet-style unit that sits on the floor like a wood stove but burns gas, which works well in a room without an existing chimney or fireplace opening. Most homeowners here with an old masonry fireplace end up choosing an insert.
Do I need a permit to install a gas fireplace in New London?
Yes. A building permit is generally required for a new gas fireplace or insert installation, and if new gas or propane line work is involved, that portion needs to be handled by a licensed installer as well. Homes within city limits go through the City of New London's building inspection office; properties outside city limits in unincorporated Waupaca County typically go through the county's zoning and building department instead. Most established hearth dealers coordinate this permitting as part of the installation, so you're not left tracking down separate inspections yourself.
Should I get a vented or vent-free gas fireplace?
Vented (direct-vent) units draw combustion air from outside and exhaust it back outside through a sealed pipe—they're the safest option and the most common choice for a cold-climate home like the ones in New London, where windows and doors are typically sealed tight for winter and indoor air exchange is limited. Vent-free units burn fuel directly into the room and are legal in Wisconsin within specific room-size and ventilation guidelines, but they release some combustion byproducts indoors. For a whole-room heating source that runs for hours at a time through a Wisconsin winter, most local dealers steer homeowners toward direct-vent units.
How often does a gas fireplace need to be serviced?
Plan on an annual inspection, ideally in early fall before the unit gets heavy winter use. A technician will check the burner, pilot assembly, venting, and gas connections, and clean the glass and interior—this typically runs $150 to $250. It's a much lighter lift than chimney sweeping for a wood-burning unit, but skipping it is still the most common way small pilot or ignition problems turn into a fireplace that won't light on the coldest night of the year.
Should I go with gas, electric, or a wood/pellet unit in New London?
Gas is the standard choice for whole-room heat in New London today—it delivers real BTU output, runs for hours unattended, and can operate through a power outage with the right ignition system. Electric units are a solid second option, especially for ambiance or supplemental heat in a bedroom or den, since they need no venting or gas line at all; just factor in whether your address is served by We Energies or New London Electric & Water, since the per-kWh rate differs between the two. Wood and pellet units are less practical here now—while the oak, maple, birch, and aspen woodlots around Waupaca County once made wood heat a natural fit, few local dealers still install new wood stoves, and pellet brands like Indeck Energy Services and Lignetics that serve the region mostly supply industrial or rural bulk users rather than residential retail installs. For most New London homeowners, gas ends up being the more supportable long-term choice.
Why is my open fireplace making my house colder?
Open fireplaces suck—literally. As the fire burns, it consumes air your furnace already paid to heat and pulls it out through the chimney, so the house is actually colder after the fire goes out than before you lit it. An insert fixes this: it seals the chimney, puts fixed glass across the front, and turns that hole in your house into a real heat source.
Can I put a TV above my fireplace?
Yes—with an asterisk. Fireplaces are hot and TVs don't like heat. Either put a mantel between them to deflect rising warmth, or choose a fireplace with heat-management technology that creates a cool zone on the wall above—the wall stays around 125 degrees, barely warm, while the room still gets full heat. If you like clean lines and don't want a mantel, heat management is the answer.
How much should I budget for a fireplace?
For an average home—covering the fireplace, the vent pipe, and basic installation—a budget between $3,900 and $5,500 gives you a lot of options across wood, gas, and pellet. By the time you add finish work, gas line, and electrical, the average complete installation lands between $5,000 and $12,000 all-in. In a remodel or new build, a good rule is to put about 2.5% of the total project cost toward the fireplace.
Can I install a fireplace myself?
If you're putting a fire in your house on purpose, it's best to work with an expert. Unless you're genuinely experienced in framing, gas line, vent pipe, and the national code on clearances to combustibles, have a professional do it—and ideally the same company that sells you the fireplace, so warranty, service, and liability all live under one roof.
Nearby Dealers
Hearth shops serving New London and the surrounding area. Every listing shows whether it is a WhyFire partner, a dealer we have verified as authorized for the brands we recommend, or a local business carrying hearth products. No manufacturer pays for placement. How we verify dealers →
Elite Fireplace LLC
Fox Valley Stone & Brick Co., Inc.
Warm Sensations
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