Gas Heat Built for Holmen's Long, Cold Winters.
With a long, Duluth-style heating season in the Coulee Region, Holmen homes need heat that turns on the moment it's needed. Find the right gas fireplace or insert and connect with a vetted local dealer.
Every Project Starts From One of These Five Situations
Instant heat for a river-valley winter.
Holmen sits in the La Crosse River valley in Wisconsin's Coulee Region, at about 717 feet elevation, where winter lows average around 10 degrees and the heating season runs from October well into April. Holmen's winter heating load is close to what a household in Duluth, Minnesota deals with each winter—long, sustained cold rather than short cold snaps. That's a season where a fireplace that lights instantly at the flip of a switch or a wall control earns its keep, especially for zone-heating a living room or converted lower level without running the furnace harder.
Holmen has grown quickly over the past two decades, and a lot of that growth is newer construction where a direct-vent gas fireplace is installed during the build rather than retrofitted later. In the village core, Northern States Power Company (Xcel Energy) provides electric service and, for many homes, natural gas as well. Out toward the edges of the village and into unincorporated La Crosse County, where Riverland Energy Cooperative serves rural electric accounts, gas mains often don't reach—propane is the more practical fuel choice there, and most local hearth dealers install and service both fuel types.

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Frequently Asked Questions
How much does a gas fireplace installation cost in Holmen?
Most gas fireplace and insert installations in the Holmen area run somewhere between $4,000 and $9,500, depending on the unit, the venting run, and whether a new gas line has to be brought in. A direct-vent insert dropped into an existing masonry fireplace with gas already at the house tends to land on the lower end. New construction or a fireplace being added to a room that has never had one—with framing, venting through an exterior wall, and a fresh gas line—runs toward the higher end. Homes on propane may also need to account for a tank if one isn't already in place. A local dealer will walk your specific layout before quoting a firm number.
Can I convert my wood-burning fireplace to gas?
Yes, and it's a common request in Holmen's older housing stock, much of which still has a wood-burning masonry fireplace originally built for oak or maple cordwood common in the Coulee Region. A gas insert typically slides into that existing firebox with a stainless liner run up the current chimney, so you keep the look of the fireplace while gaining real, controllable heat output. Expect the conversion itself to run $4,000 to $8,000 locally, with the range driven mostly by whether gas already reaches that room or needs to be extended.
Should I plan for natural gas or propane?
It depends on where in Holmen you're located. Homes served within village limits by Northern States Power Company often have natural gas available alongside electric service, which makes a fireplace installation straightforward if you already have a gas water heater or furnace. Properties out in Riverland Energy Cooperative's rural service territory frequently don't have gas mains nearby, and propane—with either an existing tank or a new one set by a local propane supplier—is the standard workaround. Most gas fireplace models on the market can be configured for either fuel; your installer sets the orifice and regulator to match.
Will a gas fireplace still work if the power goes out?
Most will, with the right ignition system. Units with an intermittent pilot (IPI) run on a battery backup—usually a few AA batteries built into the control module—that kicks in automatically if the power drops, so the fireplace still lights on demand. Valor fireplaces take a different approach: the pilot's thermocouple generates its own electricity, so there's no battery to remember at all. Given how ice storms and heavy lake-effect snow can knock out power in the Coulee Region for stretches at a time, that's a real consideration worth raising with your local dealer.
What's the difference between a gas fireplace, insert, and stove?
A gas fireplace is a built-in unit framed into a wall, typically chosen for new construction or a room addition. A gas insert is sized to slide into an existing masonry firebox, using your current chimney as the vent path—the common choice for Holmen's older homes with wood fireplaces already in place. A gas stove is freestanding, sitting on the floor on its own hearth pad, and works well in a room without any existing fireplace opening. Which one fits depends mostly on what's already built into your home.
Do I need a permit for a gas fireplace in Holmen?
Generally, yes. Gas fireplace installations typically require a building permit through the Village of Holmen's building inspection department, and any new or modified gas line needs to be run by a licensed plumber or gas fitter under Wisconsin's state plumbing code. Most established hearth dealers handle the permit application and inspection scheduling as part of the installation, so you're not coordinating separate trades yourself.
Vented or vent-free—which makes sense for a Wisconsin home?
Vented (direct-vent) gas fireplaces pull combustion air from outside and exhaust it back outside through a sealed pipe, which is why they're the standard, code-approved choice in nearly every jurisdiction, including Wisconsin. Vent-free units burn directly into the room and are legal here under strict room-size and ventilation rules, but they release some moisture and combustion byproducts indoors—a bigger consideration in a tightly sealed, well-insulated Wisconsin home built for a 6,788-degree-day winter than in a milder climate. For most Holmen households, a direct-vent unit is the simpler, more universally recommended path, and it's what the large majority of local installers default to.
How often does a gas fireplace need servicing?
Plan on an annual inspection, ideally in early fall before the heating season starts. A technician checks the burner, pilot assembly, venting, and gas connections, and cleans the glass and interior—a much shorter visit than a wood chimney sweep, but just as important for safe operation. Local service providers typically charge in the $150 to $250 range for this visit, and it's the same appointment where a battery-backup ignition system gets tested and refreshed.
Gas or wood—which fits a Holmen home better?
With no local air-quality restrictions on wood burning and abundant oak, maple, birch, and aspen throughout the Coulee Region, wood remains a perfectly practical choice here, and it keeps working during a power outage without any battery backup. Gas trades that self-sufficiency for convenience: no cordwood to split and stack, no ash cleanup, and heat that starts and stops with a switch or remote. A lot of Holmen homeowners land on both—gas in the main living space for everyday use, and a wood stove or insert elsewhere as backup heat when a winter storm takes the power down for a day or two.
Why is my open fireplace making my house colder?
Open fireplaces suck—literally. As the fire burns, it consumes air your furnace already paid to heat and pulls it out through the chimney, so the house is actually colder after the fire goes out than before you lit it. An insert fixes this: it seals the chimney, puts fixed glass across the front, and turns that hole in your house into a real heat source.
Are new gas fireplaces really better than old ones?
Two ways, and they're both big. Looks: modern gas fireplaces are realistic enough that it's hard to believe they aren't burning wood. Cost: old units burn a standing pilot year-round (roughly $200 a year), while new ones use pilot-on-demand ignition and modern burners. Add remote controls and thermostat operation, and the day-to-day experience isn't close.
Can I install a fireplace myself?
If you're putting a fire in your house on purpose, it's best to work with an expert. Unless you're genuinely experienced in framing, gas line, vent pipe, and the national code on clearances to combustibles, have a professional do it—and ideally the same company that sells you the fireplace, so warranty, service, and liability all live under one roof.
Does a fireplace add value to my home?
On average, a fireplace adds back to the home about the same amount you spent installing it. Add the monthly savings from heating the rooms you actually use instead of the whole house—often hundreds of dollars a year—and the value case is strong before you even count what a fire does for how your family uses the room.
Nearby Dealers
Hearth shops serving Holmen and the surrounding area. Every listing shows whether it is a WhyFire partner, a dealer we have verified as authorized for the brands we recommend, or a local business carrying hearth products. No manufacturer pays for placement. How we verify dealers →
Area – La Crosse, Wi
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