Instant heat for Brown County's long, cold winters.
From Green Bay to De Pere, Ashwaubenon, Howard, and Suamico, Brown County homes rack up nearly 7,800 heating degree days a year. Find the right gas fireplace, insert, or stove, and connect with a trusted local dealer.
Every Project Starts From One of These Five Situations
Reliable heat for a 7,800-degree-day winter.
Brown County sits at the base of the Fox River valley on Lake Michigan's Green Bay, and its winters are no joke—average lows hover around 9 degrees, and the county racks up roughly 7,780 heating degree days a year, putting it in the same league as Minneapolis a few hours to the west. Oak, maple, birch, and aspen have long fueled wood stoves in the older neighborhoods of Green Bay and the surrounding townships, but a growing share of homeowners across the county are turning to gas for the rooms where they want heat now, without splitting a cord or tending coals through the night.
Wisconsin Public Service (WPS) provides natural gas throughout most of Green Bay, De Pere, Ashwaubenon, Howard, and Suamico, making a direct-vent gas fireplace or insert a straightforward add if your home already has gas service. Out in the more rural stretches of the county—around Wrightstown, Denmark, Morrison, and Humboldt—propane fills the gap, delivered and tanked by regional suppliers. Either way, a properly sized gas unit gives you push-button heat during a January cold snap, a way to take pressure off a furnace that's working overtime, and in many models, the ability to keep running when a winter storm knocks out power to the block.

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A trusted local dealer, plus the free Project Guide & Parts List that names every component of the job.
Frequently Asked Questions
How much does a gas fireplace installation cost in Brown County?
Most gas fireplace installations in Brown County run between $4,000 and $10,500, depending on the unit, the venting path, and whether new gas line work is needed. A direct-vent insert dropped into an existing masonry fireplace that's already near a gas line sits toward the lower end. A new built-in gas fireplace for a remodel in Green Bay or De Pere—with framing, venting, and a fresh gas run—lands in the middle to upper range. Homes on propane in the outlying townships (Wrightstown, Denmark, Morrison) sometimes add cost for tank placement or a longer supply line. A local retailer will give you a firm number after an in-home look at your space.
Can I convert my existing wood fireplace to gas?
Yes, and it's one of the most common jobs local hearth dealers handle in the older housing stock around Green Bay and Allouez. A gas insert typically drops into your existing masonry firebox, using a stainless liner run through your current chimney as the vent path. Expect $4,000 to $9,000 depending on the insert, whether you're on WPS natural gas or propane, and whether any new gas piping is required. Homes that already have a gas appliance nearby—a furnace or water heater on the same wall—tend to land on the lower end.
Do I need natural gas, or can I run a fireplace on propane?
Either works, and it mostly comes down to what's already run to your house. WPS natural gas service covers most of Green Bay, De Pere, Ashwaubenon, Howard, and Suamico, so if you've got a gas furnace or range, adding a fireplace is usually a simple tie-in. Outside that service area—in townships like Wrightstown, Morrison, and Humboldt—propane is the standard, either from an existing tank or a new one set by a local supplier. Nearly every gas fireplace model on the market can be configured for either fuel; your installer swaps the orifice and regulator to match.
Will my gas fireplace still work if the power goes out?
Most modern gas fireplaces will, with the right ignition system. Units with intermittent pilot ignition (IPI) run on a small battery backup that kicks in the moment power drops, so the fireplace lights on demand just like normal. Just remember to swap those batteries occasionally—they're easy to forget until a January outage reminds you. A handful of manufacturers, Valor among them, use a pilot-generated thermocouple system that needs no batteries at all. For a Brown County ice storm that knocks out power for a day or two, that's a real difference. Ask your local dealer about the ignition system on any unit you're considering.
What's the difference between a gas fireplace, gas insert, and gas stove?
A gas fireplace is a fully built-in unit, framed into a wall—the right call for new construction or a full remodel in a Green Bay or De Pere subdivision. A gas insert fits into an existing masonry firebox, turning a drafty old wood fireplace into a sealed, efficient heat source that vents through the same chimney. A gas stove is a freestanding cast-iron or steel unit that sits on the floor, similar in footprint to a wood stove but running on gas. Most Brown County homeowners with an older home and an existing fireplace do best with an insert; newer homes without a chimney usually go with a built-in unit or freestanding stove.
Do I need a permit to install a gas fireplace in Brown County?
Generally yes—a building permit and a gas line permit are required for a new gas fireplace installation, whether you're inside Green Bay city limits or in one of the surrounding municipalities like De Pere, Ashwaubenon, Howard, or Suamico, each of which handles its own permitting through its local building department. The gas line hookup itself needs a licensed gas-fitter, which is one reason working with an established hearth dealer helps—they coordinate the gas work, venting, and inspection sign-off as one job instead of leaving you to manage separate trades.
What's the difference between vented and vent-free gas fireplaces?
Vented (direct-vent) gas fireplaces pull combustion air from outside and exhaust it back outside through a sealed pipe—cleaner, safer, and accepted everywhere. Vent-free units burn gas directly into the room with no outside venting; they're more fuel-efficient on paper but release some water vapor and combustion byproducts into your living space, and they carry strict room-size and ventilation rules. Vent-free units are legal in Wisconsin, but for Brown County's tightly sealed, well-insulated homes built for a 7,800-degree-day winter, direct-vent units are by far the more common choice among local dealers, since they don't force any compromise on indoor air quality during a season when windows stay shut for months.
How often should my gas fireplace be serviced?
Plan on an annual inspection, ideally before the first cold snap hits in October or November. A technician checks the burner, pilot assembly, gas connections, and venting, and cleans the glass and interior—a much lighter job than a wood chimney sweep, but still important. Local gas appliance service providers in the Green Bay area typically charge $150 to $250 for this visit, and it's worth doing every year given how many months a year the unit actually runs here.
Gas vs. wood—which is right for my Brown County home?
Wood—oak, maple, birch, and aspen are all common firewood species around Brown County—offers higher heat output, lower fuel cost if you're processing your own, and heat that keeps working with no power at all. Gas offers instant on-off convenience, no ash or creosote to manage, and steadier output that pairs well with a furnace during the coldest stretches of a 7,800-HDD winter. Plenty of homes in Green Bay and De Pere run both: gas in the main living space for daily convenience, a wood stove or insert elsewhere as backup heat when a storm takes the power down.
What's the difference between an insert and a zero-clearance fireplace?
An insert is a fireplace that slides into a pre-existing wood-burning fireplace—if you don't have one, there's nothing to insert it into. A zero-clearance fireplace is built into a framed wall, which makes it the answer for remodels and new construction. Simple test: existing masonry fireplace means insert; blank or framed wall means zero-clearance.
Is my gas fireplace wasting gas?
If it was installed more than 15 years ago, probably. Older gas fireplaces keep a standing pilot light burning all the time, and that little flame can cost a couple hundred dollars a year. Newer models use pilot-on-demand ignition—the pilot lights only when you use the fireplace and goes out when you turn it off.
Can I install a fireplace myself?
If you're putting a fire in your house on purpose, it's best to work with an expert. Unless you're genuinely experienced in framing, gas line, vent pipe, and the national code on clearances to combustibles, have a professional do it—and ideally the same company that sells you the fireplace, so warranty, service, and liability all live under one roof.
How much should I budget for a fireplace?
For an average home—covering the fireplace, the vent pipe, and basic installation—a budget between $3,900 and $5,500 gives you a lot of options across wood, gas, and pellet. By the time you add finish work, gas line, and electrical, the average complete installation lands between $5,000 and $12,000 all-in. In a remodel or new build, a good rule is to put about 2.5% of the total project cost toward the fireplace.
Stove and Fireplace Dealers in Brown County
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